Retail Bricks & Mortar Needs To Create A Compelling Shopping Experience To Survive

http://video.foxbusiness.com/v/2940071166001/how-can-brick-and-mortar-stores-survive-the-online-surge/

In this appearance on Varney & Co. on December 16, 2013, Steve Odland says that the only way traditional bricks and mortar retailers can survive long term versus online retailers is to create a compelling shopping experience, get competitive on pricing, and create an online experience of their own.